THE POWER OF RED!

When I was watching the Emmy Awards recently,  every time a gown made an impression on me, it was a red dress! See Kerry Washington, Lea Michele, Sofia Vergara, and  Kate Winslet. I guess I just love red dresses.

There are a couple of iconic red dresses that are burned vividly and indelibly into my brain, never to fade. One was designed by the wonderful Aggie Guerard Rodgers for “The Color Purple” (for which she was nominated for an Oscar Award). It was worn by Whoopi Goldberg as “Celie”, and in the scene she was running along the road towards her house. An ominous grey sky was behind her which made the dark red dress become so much more intense as it swirled around her, and the whole mood felt intense and slightly dangerous.  I’ve often wondered if Aggie just got lucky that day with the weather - would it have been as dramatic on a day with blue sky and sunshine?

The very first costume I designed for a major client was red and was for Ann-Margret. It was for a disco number (yes, disco..... this was a while back!) for her big nightclub act at Caesars Palace, and later the number was used on a TV special. I had already designed the outfits for the male dancers, and now I got to design a dress for the star. The first time she emerged on stage wearing my dress was a moment I will never forget!

But if I am to define red, in a perfect world, it would be a beaded gown by Giorgio Armani on exhibit in Rome at a retrospective of the fashion designer’s work. I was in Rome on holiday and read about the Armani exhibit mounted at the ancient Roman Baths of Diocletian. We entered the exhibit, and the first cavernous room was exceedingly dark. I wondered who would be so perverse as to not light an exhibit so one could see it!  But as our eyes gradually adjusted, we could begin to see display cases of the designer’s subtly colored and understated daywear emerging from the shadows. The shapes were uncluttered, slightly androgynous, and executed in his “greige” palette.  But then we entered the next room, also dark. A single spotlight mounted up high shone onto a red beaded gown, and I gasped. The way our eyes had adjusted to the dim light in the previous room must have accentuated the brilliance of this dress. To me, it was the essence of red. The ultimate red. I shall never forget it.

Most of the time, especially in film, costume designers’ clothing for the actor should be so organic to the actors character that you are unaware of it. But once in a while, a costume is so dynamic to the moment that it lives in one’s memory forever.

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